COPYWRITING

 
 

When our photographers travel to the property, they familiarize themselves, using an electronic data sheet on iPad.

There will always be close liaison with the Estate Agent through a series of detailed questions.

This information is passed to our copywriter, who then begins researching the property, based on the photographer’s detailed information, photos, google area information, satellite images and council information.

Once the copywriter has all the information, he will produce unique, creative copywriting encompassing all the necessary information.

Throughout the creative writing process, the copywriter may speak to the agency or vendor to get feedback on how they would like to market the property.


HOW LONG DOES COPYWRITING TAKE

Generally from start to finish, it takes around 2-3 days to produce an effective copy.

However, in some cases it may be less than 48 hours.

 
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